Yesterday, I listened to the LiveStream of the

Bob London stressed that branding is not just about your logo or letter head. Your brand is your reputation and what people say about you when you’re not in the room. It’s how you execute on all the touchpoints with the community. Branding is how you execute as a small business. As I heard Bob describing the importance of brand execution, I reflected on a situation a few weeks ago with some companies who I believe are doing just that.

Recently, I reached out to leads on LinkedIn who answered a question regarding how they would use a virtual assistant. I connected with these individuals and sent a quick message letting them know of my services. I was floored when every single one of those professionals responded and within 24-48 hours. Some of these business owners did not need my services at the time, but responded to thank me for reaching out to them. For me, this was more than a courtesy, this was good business practice and appropriate brand execution. And even though these new connections may not lead to a sale, I am pleased to endorse them:

• Bettylynn Stoops

• Connie Hampton

• Maria Marsala

• Jim Hughey